MIB 301
FOREIGN TRADE PROCEDURES AND DOCUMENTATION
Max Marks: 70
Time: 3 hours
Note: The paper setter will set eight questions and the candidates are required to attempt any five questions.
Export Procedure: INCOTERMS, preparation of export contract, Processing of export order including customs and excise clearance; Pre-shipment inspection, insurance, modes of payment including UCP 500, foreign exchange regulation and procedures, dispute settlement procedures.
Import Procedure – Purchase order customs clearance, dispute settlement procedures; IT applications in customs clearance.
Documentary framework for availing cash incentives including duty drawbacks tax incentives, excise duty reliefs, overseas marketing facilities export finance and export credit, export production facilities.
REFERENCES
Anita Kumari, Export Incentives, Anupam Publishers, Delhi.
Export – Import Policy, Ministry of Commerce, Government of India.
Handbook of Export Import Procedures, Ministry of Commerce, Government of India Vols. I & II.
Mahajan, M.I, Exports: Do It Yourself, Snowwhite Publications, Mumbai
Ram, Paras, Exports: What, Where and How? Anupam Publications, New Delhi.
MIB 302
INTERNATIONAL MARKETING – II
Max Marks: 70
Time: 3 hours
Note: The paper setter will set eight questions and the candidates are required to attempt any five questions.
Theories of export behaviour and internationalization of firm; Scope and challenges of international marketing; International marketing environment;
Identifying international marketing opportunities; Modern market entry strategies; Monitoring the effectiveness of market entry strategies;
International marketing planning; International marketing control systems.
Marketing to Japan; Marketing to European Union (EU); Marketing to China; Marketing to NAFTA countries
REFERENCES
Cateora, Philp R.: International Marketing, McGraw Hill, New Delhi.
Czinkota, M. R: International Marketing, Dryden Press, Boston.
Fayerweather, John: International Marketing, Prentice Hall, New Delhi
Jain, S.C.: International Marketing, CBS Publications, New Delhi.
Keegan, Warren J.: Global Marketing Management, Prentice Hall, New Delhi.
Muhlbacher, Hans, Lee Dahringer and helmuth Leiks: International Marketing – A Global Perspective, Thompson Business Press, London.
Onkvisit, Sak and John J. Shaw: International Marketing: Analysis and Strategy, Prentice Hall, New Delhi.
Paliwoda, S. J. (ed.): International Marketing, Routledge, London
Paliwoda, Stanley J: The Essence of International Marketing, Prentice Hall, New Delhi.
Rugman, Alan M, and Richard M. Hodgetts, International Business – A Strategic Management Approach, McGraw Hill, Inc., New York.
Sarathy, R and V Terpestra: International Marketing, Dryden Press, Boston.
MIB – 303
INTERNATIONAL MARKETING LOGISTICS
Max Marks: 70
Time: 3 hours
Note: The paper setter will set eight questions and the candidates are required to attempt any five questions.
Logistics: Nature , scope, and importance; total cost concept; System approach to logistics; characteristics of international logistics; Multimodal transportation– internal and interstate movement; Concept of customer service.
Shipping: Characteristics; liner and tramp operations; Freight structure and practices; Chartering principles and practices; Shipping industry in India – general overview; Ports and dry ports in India – role, operation, etc.; Air transportation – advantages, freight structure; Other modes of transportation.
Role of intermediaries in international logistics; Inventory control; Warehousing; customer services; Order processing; Legal aspects of international logistics; UN conventions and code of conduct on shipping.
REFERENCES
Annual Reports, Indian National Shippers Association, Cuffe Parade, Mumbai.
Asopa, V.N: Shipping Management: Cases and Concepts, Macmillan, New Delhi.
Bowersox and Others: Physical Distribution Management, Tata McGraw Hill, New Delhi.
Desai, H.P: Indian Shipping Perspectives, Anupam Publications, Delhi,
Glaskowsky N.A: Business Logistics, Dryden Press, Ohio.
Khanna, K.K: Physical Distribution, Himalaya Publishing, Bombay.
Lambert, D., Stock J.R. and Ellram, L.M., Strategic Logistic Management, Tata McGraw Hill, New Delhi.
Shipping Documents and Reports, UNCTAD, New York.
Woods, D.F., International Logistics, Chapman and Halls, New York.
MIB 304
INTERNATIONAL BUSINESS STRATEGY
Max Marks: 70
Time: 3 hours
Note: The paper setter will set eight questions and the candidates are required to attempt any five questions.
Concept of strategy, international business strategy; The enterprise system; Principles of Competitive Advantage: Generic strategies; Value chain analysis, Cost advantage, differentiation.
Cooperative advantage; Effective organization; Global corporate strategies; Adjusting to Environmental Pressures: Global corporate policies; A framework for environmental analysis.
Crisis management, corporate restructuring, turnaround management, managing in turbulent environments.
REFERENCES
Bhattachary, S K and Venkataramia N, Managing Business Enterprises: Strategies, Structures and Systems, Vikas Publishing House, New Delhi.
Bhudhiraja, S. B. and Athreya M. B., Cases in Strategic Management, Tata McGraw Hill, New Delhi.
Glueck, William F. and Jauch, Business Policy and Strategic Management, Tata McGraw Hill Co. Ltd., New Delhi.
Kazmi, Azhar, Business Policy, Tata McGraw Hill Publishing Company Ltd. New Delhi.
Ketelhohn, Werner, International Business Strategy, Butterworth Heinmann, London
Mazzucato, Mariana (ed.), Strategy for Business, Sage Publications, New Delhi.
Nagandhi, Anant R, International Management, Prentice Hall of India Ltd., New Delhi.
Porter, Michael E., Competitive Advantage: Creating and sustaining superior performance, The Free Press (Mac Millan Inc.), New York..
Porter, Michael E., Competitive Strategy. The Free Press (Mac Millan Inc.), New York
Rao, Subba P., Business Policy and Strategic Management, Himalaya Publishing House, Delhi.
Rugman, Alan M., International Diversification and the Multinational Enterprise.
Srivastava, R. M., Management Policy and Strategic Management, (Concepts, skills and Practices), Himalaya Publishing House, Delhi.
Taggart, James H. and McDermott, Michall, The Essence of International Business, Prentice Hall of India, New Delhi.
Thompson, Arthur A., Strategic Management, Tata McGraw Hill, New Delhi.
MIB 305
E-COMMERCE
Theory 40 Marks
Practical 40 Marks
Theory
Note: The paper setter will set eight questions and the candidates are required to attempt any five questions.
Internet structure, protocols, and access; Internet, intranet and extranet, Web server technology; Multimedia technology; Internet browsers; Electronic data interchange; Building a corporate web site,
Introduction to E-commerce: Meaning, scope, and process of e-commerce; Business to business and business to consumer e-commerce; Web-based marketing techniques, search engines; Online advertising.
Electronic Payment System: Types of e-payment system; Risk management in e-commerce.
Security Issues in E-commerce: Authorization, authentication including cryptography and firewalls; types of threats; Cyber Laws including Information Technology Act.
Practical Examination
The student will be required to solve business problems using HTML/Front Page. External and internal examiner will conduct the practical examination & viva-voce.
REFERENCES
Agarwala, K. N. and Deeksha Agarwala, Business on the Net: Bridge to the Online Storefornt, Macmillani India Ltd., New Delhi
Bajaj , Kamlesh K and Debjani Nag, E-commerce – The Cutting Edge of Business, Tata McGraw Hill (P) Ltd., New Delhi.
Greenstein, Marilyn, and Todd M. Feinman, Electronic Commerce, Tata McGraw Hill, New Delhi.
Minoli, Daniel, Internet and Intranet Engineering, Tata McGraw-Hill Publishing Co Ltd., New Delhi.
Whitley, David, e-Commerce : Strategy, Technology and Applications, Tata McGraw-Hill Publishing Co Ltd., New Delhi.
FOREIGN TRADE PROCEDURES AND DOCUMENTATION
Max Marks: 70
Time: 3 hours
Note: The paper setter will set eight questions and the candidates are required to attempt any five questions.
Export Procedure: INCOTERMS, preparation of export contract, Processing of export order including customs and excise clearance; Pre-shipment inspection, insurance, modes of payment including UCP 500, foreign exchange regulation and procedures, dispute settlement procedures.
Import Procedure – Purchase order customs clearance, dispute settlement procedures; IT applications in customs clearance.
Documentary framework for availing cash incentives including duty drawbacks tax incentives, excise duty reliefs, overseas marketing facilities export finance and export credit, export production facilities.
REFERENCES
Anita Kumari, Export Incentives, Anupam Publishers, Delhi.
Export – Import Policy, Ministry of Commerce, Government of India.
Handbook of Export Import Procedures, Ministry of Commerce, Government of India Vols. I & II.
Mahajan, M.I, Exports: Do It Yourself, Snowwhite Publications, Mumbai
Ram, Paras, Exports: What, Where and How? Anupam Publications, New Delhi.
MIB 302
INTERNATIONAL MARKETING – II
Max Marks: 70
Time: 3 hours
Note: The paper setter will set eight questions and the candidates are required to attempt any five questions.
Theories of export behaviour and internationalization of firm; Scope and challenges of international marketing; International marketing environment;
Identifying international marketing opportunities; Modern market entry strategies; Monitoring the effectiveness of market entry strategies;
International marketing planning; International marketing control systems.
Marketing to Japan; Marketing to European Union (EU); Marketing to China; Marketing to NAFTA countries
REFERENCES
Cateora, Philp R.: International Marketing, McGraw Hill, New Delhi.
Czinkota, M. R: International Marketing, Dryden Press, Boston.
Fayerweather, John: International Marketing, Prentice Hall, New Delhi
Jain, S.C.: International Marketing, CBS Publications, New Delhi.
Keegan, Warren J.: Global Marketing Management, Prentice Hall, New Delhi.
Muhlbacher, Hans, Lee Dahringer and helmuth Leiks: International Marketing – A Global Perspective, Thompson Business Press, London.
Onkvisit, Sak and John J. Shaw: International Marketing: Analysis and Strategy, Prentice Hall, New Delhi.
Paliwoda, S. J. (ed.): International Marketing, Routledge, London
Paliwoda, Stanley J: The Essence of International Marketing, Prentice Hall, New Delhi.
Rugman, Alan M, and Richard M. Hodgetts, International Business – A Strategic Management Approach, McGraw Hill, Inc., New York.
Sarathy, R and V Terpestra: International Marketing, Dryden Press, Boston.
MIB – 303
INTERNATIONAL MARKETING LOGISTICS
Max Marks: 70
Time: 3 hours
Note: The paper setter will set eight questions and the candidates are required to attempt any five questions.
Logistics: Nature , scope, and importance; total cost concept; System approach to logistics; characteristics of international logistics; Multimodal transportation– internal and interstate movement; Concept of customer service.
Shipping: Characteristics; liner and tramp operations; Freight structure and practices; Chartering principles and practices; Shipping industry in India – general overview; Ports and dry ports in India – role, operation, etc.; Air transportation – advantages, freight structure; Other modes of transportation.
Role of intermediaries in international logistics; Inventory control; Warehousing; customer services; Order processing; Legal aspects of international logistics; UN conventions and code of conduct on shipping.
REFERENCES
Annual Reports, Indian National Shippers Association, Cuffe Parade, Mumbai.
Asopa, V.N: Shipping Management: Cases and Concepts, Macmillan, New Delhi.
Bowersox and Others: Physical Distribution Management, Tata McGraw Hill, New Delhi.
Desai, H.P: Indian Shipping Perspectives, Anupam Publications, Delhi,
Glaskowsky N.A: Business Logistics, Dryden Press, Ohio.
Khanna, K.K: Physical Distribution, Himalaya Publishing, Bombay.
Lambert, D., Stock J.R. and Ellram, L.M., Strategic Logistic Management, Tata McGraw Hill, New Delhi.
Shipping Documents and Reports, UNCTAD, New York.
Woods, D.F., International Logistics, Chapman and Halls, New York.
MIB 304
INTERNATIONAL BUSINESS STRATEGY
Max Marks: 70
Time: 3 hours
Note: The paper setter will set eight questions and the candidates are required to attempt any five questions.
Concept of strategy, international business strategy; The enterprise system; Principles of Competitive Advantage: Generic strategies; Value chain analysis, Cost advantage, differentiation.
Cooperative advantage; Effective organization; Global corporate strategies; Adjusting to Environmental Pressures: Global corporate policies; A framework for environmental analysis.
Crisis management, corporate restructuring, turnaround management, managing in turbulent environments.
REFERENCES
Bhattachary, S K and Venkataramia N, Managing Business Enterprises: Strategies, Structures and Systems, Vikas Publishing House, New Delhi.
Bhudhiraja, S. B. and Athreya M. B., Cases in Strategic Management, Tata McGraw Hill, New Delhi.
Glueck, William F. and Jauch, Business Policy and Strategic Management, Tata McGraw Hill Co. Ltd., New Delhi.
Kazmi, Azhar, Business Policy, Tata McGraw Hill Publishing Company Ltd. New Delhi.
Ketelhohn, Werner, International Business Strategy, Butterworth Heinmann, London
Mazzucato, Mariana (ed.), Strategy for Business, Sage Publications, New Delhi.
Nagandhi, Anant R, International Management, Prentice Hall of India Ltd., New Delhi.
Porter, Michael E., Competitive Advantage: Creating and sustaining superior performance, The Free Press (Mac Millan Inc.), New York..
Porter, Michael E., Competitive Strategy. The Free Press (Mac Millan Inc.), New York
Rao, Subba P., Business Policy and Strategic Management, Himalaya Publishing House, Delhi.
Rugman, Alan M., International Diversification and the Multinational Enterprise.
Srivastava, R. M., Management Policy and Strategic Management, (Concepts, skills and Practices), Himalaya Publishing House, Delhi.
Taggart, James H. and McDermott, Michall, The Essence of International Business, Prentice Hall of India, New Delhi.
Thompson, Arthur A., Strategic Management, Tata McGraw Hill, New Delhi.
MIB 305
E-COMMERCE
Theory 40 Marks
Practical 40 Marks
Theory
Note: The paper setter will set eight questions and the candidates are required to attempt any five questions.
Internet structure, protocols, and access; Internet, intranet and extranet, Web server technology; Multimedia technology; Internet browsers; Electronic data interchange; Building a corporate web site,
Introduction to E-commerce: Meaning, scope, and process of e-commerce; Business to business and business to consumer e-commerce; Web-based marketing techniques, search engines; Online advertising.
Electronic Payment System: Types of e-payment system; Risk management in e-commerce.
Security Issues in E-commerce: Authorization, authentication including cryptography and firewalls; types of threats; Cyber Laws including Information Technology Act.
Practical Examination
The student will be required to solve business problems using HTML/Front Page. External and internal examiner will conduct the practical examination & viva-voce.
REFERENCES
Agarwala, K. N. and Deeksha Agarwala, Business on the Net: Bridge to the Online Storefornt, Macmillani India Ltd., New Delhi
Bajaj , Kamlesh K and Debjani Nag, E-commerce – The Cutting Edge of Business, Tata McGraw Hill (P) Ltd., New Delhi.
Greenstein, Marilyn, and Todd M. Feinman, Electronic Commerce, Tata McGraw Hill, New Delhi.
Minoli, Daniel, Internet and Intranet Engineering, Tata McGraw-Hill Publishing Co Ltd., New Delhi.
Whitley, David, e-Commerce : Strategy, Technology and Applications, Tata McGraw-Hill Publishing Co Ltd., New Delhi.
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